Posted on Leave a comment

The Power of Positive Self Talk

Positive Self Talk and Daily Affirmations

Stuart Smalley of Saturday Night Live fame tried to teach us that we’re good enough, we’re smart enough, and doggone it, people like us!  It was a little tongue in cheek comedy for us to enjoy, but the truth of the matter is, we need that in our daily lives.  We need to talk to ourselves as if we were encouraging someone else.  So quick are we to berate ourselves for the mistakes we make in life, but not so much to praise ourselves for our successes.

Our subconscious is loyal to a fault

Our subconscious will not make us a liar.  Whatever we tell ourselves, our subconscious takes that at face value and does whatever it can to make that statement true.  For instance, if you’re trying to remember something, your subconscious is actively searching its vast database to find the answer, but the minute you say “I can’t remember.” it stops looking because you’ve told it that it won’t find anything.  If you instead say something like “I’ll remember in a minute.” and then go on with something else, this does two things, one, it gives your subconscious permission to continue researching the answer, and two, it gives your subconscious a time limit.  Try it, you’ll be amazed at the results.

This is also true if we ask it negative questions, like “Why does this always happen?” or “Why can’t I lose weight?”  These will force your subconscious to come up with all the reasons in the past that this has happened to you or why you failed on your previous attempts to lose weight.  And this isn’t just limited to weight loss.  You have to be careful what you ask yourself and how you phrase those questions.

Fake it until you make it

Try an experiment with yourself.  If you’re trying to lose weight, say something like “My ideal weight is (whatever your goal weight is) and I’m always at my ideal weight.”  This will set your subconscious in motion to covertly put you in situations to where you’ll burn calories, or make better decisions on what to eat.  It’s not something that will happen overnight, but eventually your habits will change and you’ll start to notice a difference.  You’ll see yourself taking the stairs instead of the elevator.  Ordering smaller portions at the restaurant.  Buying healthier food, or just avoiding unhealthy food when you go shopping.  The thing is, you have to be consistent and consciously keep telling yourself this Daily Affirmation.  The best times to do this is right when you wake up and just before you go to sleep at night.  That means the minute your alarm goes off, you tell yourself your daily affirmation(s), and just before you close your eyes to go to sleep you do it again.  It doesn’t have to be about weight loss, this is just an example, it can be anything from “I have a finely tuned ability to recall memories and information.” Or “I’m a very successful salesperson.  Everyone wants to buy from me, because I give superior customer service and make a difference in their lives.”

Good In = Good Out

You’ve probably heard something similar to this in the past, and when it comes to your subconscious it’s absolutely 100 percent true.  We are bombarded with so much negative information every day, from Social Media, the News, Friends, and Family.  You have to make a conscious effort to filter what you’re exposed to.  I try not to watch the news.  I figure if it gets bad enough, someone will tell me about it.  I watch my favorite TV shows on streaming apps to cut down on the commercials I see.  I hide negative posts on my Social Media pages.  I try to surround myself with positive, like-minded people.  If I find something good, like a medical or scientific discovery, I share it so others can see something positive as well.  Most of my personal posts aren’t personal at all, they’re humorous in nature.  I don’t “air my dirty laundry in public” as they used to say.  We can each make a positive impact on not just ourselves, but the people we interact with on a daily basis, just by changing the language we use.

Posted on Leave a comment

10 Reasons You Should Start Your Business Now

Many members of the group come to the meetings, go to the trainings and talk about starting their own practice, however only a handful actually make the leap into entrepreneurship.  The following is an excerpt from a business article that I found.

1.    Successful people start before they feel ready.

You are not the only person to feel uncertain or unsure about the outcome of your business. In fact, being an entrepreneur is one, long exercise in dealing with uncertainty. Uncertainty will not go away.

You can plan, delay, and revise all you want, but the winners begin despite the uncertainty.

2.    If you have a goal, the most important thing is to start.

Do not wait for motivation. If it’s not there, it will come after starting. You can’t rely on motivation striking you at the right time each morning. You can’t wait for someone to come along and give you permission to begin. And you certainly can’t hope to research and understand it all before you get going.

Start small, but start today.

 3.    Make decisions and make them now.

Research has shown that the people who make decisions faster will become more successful.

These people aren’t necessarily better decision makers, but simply quicker ones.

Get in the habit of making decisions. It will serve you well.

 4.    You don’t really have much of a choice.

If you want to do important work, if you want to do something that matters, then it’s pretty simple. You really don’t have much of a choice. You need to act now. The clock is ticking.

There was never a plan that changed the world, only the people who executed it. Make your move.

5.    Give yourself time to think it over and you’ll overthink it.

Our brains are incredible machines with the ability to get to work on very difficult tasks. But if you simply sit in the planning or dreaming stage, then your brain gets bored with things because nothing new is happening. You’re not asking it to perform a difficult task because you are just running the same planning ideas on a repeating loop.

This is dangerous. Unless you give your brain a task to perform it will get bored and start to dream up reasons why this will never work. If you give your mind enough time to mull the options without giving it any real creative battles, then it will work against you.

Set your brain to the task of accomplishing your goal and it will start working for you. Don’t give yourself the chance to overthink it, start now.

6.    This moment is a gift. Contribute to it.

At the risk of sounding foo–foo and fluffy, I firmly believe that the moment we have right now is a gift. You only have one life and this is it! It’s happening to you right now at this very moment. The mere fact that you are alive in a universe filled with mostly dead, empty space is a miracle.

The best way to be grateful for the time that you have is to contribute something to it. Step into the thick of things and make your own waves. Create something of your own and share it with the world. Give back to the moment you have been given.

7.    “The world makes way for the man who knows where he is going.” —Ralph Waldo Emerson

Entrepreneurs without direction spend their days wandering and hoping for an opportunity. The odds that you’ll stumble your way into a thriving business are unlikely.

Pick a direction and pursue it. If you are crystal clear about what you are going after, people will either help you achieve it or get out of your way.

I swear to you that the world is filled with good people who are willing to help you get where you are going, but it’s on you to tell them where you’re headed. You can call it your purpose in life, you can call it the vision for your company, you can call it why you do what you do … call it whatever you want, but you need to pick a direction and start walking.

8.    “The best person is not usually the person who wins. The person who wins is the best at connecting with others, and getting people talking about them.” —Aaron Wall

You don’t need to be the best, the smartest, the most prepared, the most unique. But being the best connected will help immensely.

If you don’t have a strong network, guess what? Neither did anyone else when they got started! It takes time to connect with people, and that’s why you need to start now.

You don’t need anything else. Who you are right now is good enough to start. Be honest, be genuine, and be sincere. Start connecting with other people and start sharing your story.

9.    Your actions are your priorities.

Don’t tell me that it’s a priority for you to start a business when you haven’t done it. The simple fact is this: what you do is what you care about.

Sometimes what you see on the surface is what you get underneath as well. You don’t have to look that deep to see what people are made of. Show the world you’re made of something better.

10.  Do something now.

Make progress, even if it’s much smaller than you anticipated. Start with something small that you can do right now. Get in the habit of accomplishing things. Finish a small task, build momentum, and repeat.

Posted on Leave a comment

A Goal Without A Plan Is A Dream

What the mind can conceive and believe it can achieve

Nothing is more powerful than the imagination, and nothing is more gratifying than achieving something that you’ve conceived of and worked for.  A lot of people dream of success, but do nothing to achieve the success they so desperately want.  It takes more than just wanting to be successful, you have to set goals, make plans and work steadily to achieve it.  Most of us don’t know how to set goals, make plans or manage our time efficiently, so we get frustrated and quit at the first sign of resistance.

Set your Goals in concrete and your Plans in sand

You must have a clearly defined goal. 

John Rockefeller once said,If your only goal is to become rich, you will never achieve it.

I want to be rich is too abstract of a concept to be an achievable goal.  Don’t just think about your goal, write it down.  It must be clearly defined and put a deadline on it.  A clearly defined goal will keep you focused and a deadline will keep you determined.  Your goal will always be the same, but your plans for reaching that goal may change and change often.  A clearly defined goal will allow you to pivot when challenges come along.

Obstacles are those things you see when you take your eyes off the goal

Trust me, there will be plenty of distractions when you set your plan in motion. 

Robert Heinlein said, In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it.

As human beings, we love to procrastinate.  We do menial tasks that give us the illusion that we are productive when in reality it’s just the opposite.  If your goal is to run a business and be profitable, then you have to ask yourself, is this an Income Producing Activity (IPA)?  Is what you’re doing bringing you closer to what you ultimately want?  If not, then rethink your actions. 

A winner concentrates on that which is goal achieving rather than tension relieving.” – Denis Waitley. 

Does that mean you have to be working 24/7/365?  Of course not, but schedule your escapes within your plan so you don’t get side tracked from your goal.

Make sure you get that feeling of accomplishment daily

Most of us that are working a business on our own don’t get that feeling of accomplishment on a daily basis.  To overcome that, think about making lists.  Start off with a daily Six Most Important Things list.  This doesn’t have to be all goal related, but make sure that the majority of the list are IPA’s.  As you go through the day, you can check these things off of your list and get that feeling of accomplishment that we all need.  If you don’t get to something, don’t get frustrated, just move it to the next days list and move on.  Chart out your plans to reach your goal.  Put them on a white board or poster and mark off each milestone you reach.  Build the excitement within you as you see yourself progressing closer and closer to your goal.

Have a “Why”

The best way to motivate you into reaching a goal is to have a strong “Why”

Why do you want to reach this goal?  What will your life be like once you reach your goal?  How will reaching your goal make you feel?  These are just some of the questions you should be asking yourself to clearly define your “Why”.  The more emotional you are about the goal, the more motivated you will be to achieve it.

You don’t have to run the race alone

Just because you have a goal, doesn’t mean you have to be a Lone Ranger.  Find someone that has a similar goal and become running buddies.  Encourage each other through the obstacles and successes along the way.  If you have family, get them involved too.  You’ll be surprised how excited your partner or children will be to help you track your goals.  Make it part of your daily routine to get with them to mark off your successes.  This will also motivate you to keep going when you stumble.

Posted on 2 Comments

Affiliate Marketing, Wassup!

So, you have a computer and you can surf the web, but how do you make that profitable?

Affiliate Marketing!

It’s easy to learn, and has the potential for some great residual profit, and that’s what we’re all looking for, right? How to make our time and money work for us and not the other way around.

You might say “But Chris, what IS Affiliate Marketing?” I’m glad you asked!

Affiliate Marketing is an arrangement by which an online retailer pays a commission to an external website (YOU) for traffic or sales generated from its referrals.

That’s right, companies will pay you just for promoting their products and services.

Have you ever gone to a restaurant that you loved, or saw a movie that moved you, and you passed that information on to your friends, who then visited that restaurant or watched that movie, just because you suggested it? Well, that’s Marketing in its basic form, only you didn’t make any money from that. Affiliate Marketing is basically the same thing, only you promote products and services that pay you for recommending them.

Now, here’s the kicker.

You’re going to have to be patient, dedicated and determined. This isn’t a get rich quick plan, this is a long term business plan. You will need to learn how to research subjects of interest, Affiliate Programs or Direct Merchants to work with. You will also need to build up your customer base and network with other Affiliate Marketers to maximize your time and profitability.

One of the best ways to get started is to start a Blog or Blog Farm. This will get you into the habit of researching information and putting it out there for your customers to read and talk about. Find a niche that interests and excites you and learn as much as you can about it, then put that information into an easy to understand post and share it out.

Then after you have some solid results you can move onto promoting products and services in new niches. Affiliate marketing or any affiliate program is only going to grow globally as the trends of internet sales and marketing increase and my guess is some of us stand to make an incredible amount of money by researching it and then just plainly going and doing it.

Where will you be in 5 years? Because affiliate marketing has the huge potential to take you to where ever you want to go if you let it.

What was that? What is a Blog?

Man, you’re great at asking the right questions!

A Blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Have you ever posted something on social media (Facebook, Twitter, Instagram, etc.)? If you have, then you’re already off to a great start!

This has many advantages including the fact that blogs are free to start, own and maintain and they are also loved by the search engines if you can provide unique content. It couldn’t be made simpler for you to launch your blogs and post some free articles to them. There is a ton of information online on how to start and maintain a Blog, so here’s your first thing to research!

Once you’ve got your Blog built and running, then you can look for products or services that offer commissions to Affiliate Marketers and start talking about and sharing those products and services. There are many different programs available to learn how to do this and we will share some of these on this Blog site. Some of these instructional programs will also pay you a commission for driving traffic to them, so you could literally earn while you learn!

Posted on Leave a comment

Types of Marketing Videos

The very first step you should consider before filming your video is to determine what type of video you want to create.  Below is a list of 12 video types and when to use them.

1. Demo Videos

As the name implies, a Demo Video is a video that demonstrates how your product works, this could be an unboxing video, a walkthrough video of the various features and functionality, or a performance review video to test out and discuss the results of a products use.

2. Brand Videos

Brand Videos are used to showcase a company’s vision or mission, as well as its products and services.  These videos are typically part of a much larger advertising campaign.  The goal is to build market awareness and name recognition for the company that produces the video.

3. Event Videos

An event video is basically a promotional video, presenting the highlights of a sponsored event, or interviews of participants in the form of video testimonials.

 4. Expert Interviews

These videos capitalize on someone’s authority in a particular industry or niche and can be used as an educational platform or for promotional purposes, lending credibility to a product or service.

5. Educational or How-To Videos

These videos are designed to train or educate the viewer.  Providing expert walkthroughs and explanations of techniques and processes that the viewer wishes to learn and master.

6. Explainer Videos

An Explainer Video is basically a short form sales presentation, designed to help the audience understand the product or offer and why they should consider investing in it.

7. Animated Videos

These videos are great for helping the viewer grasp difficult concepts that are not easily explained using words alone.

8. Case Study and Customer Testimonial Videos

These videos are used to provide social proof about the validity and value of a product or service offering.

9. Live Videos

Live videos are great for creating a connection with the viewer as they are able to participate in real time with the presentation.

10. 360° & Virtual Reality (VR) Videos

These videos have gained popularity in the real estate market as it allows viewers to get the sense of walking through a property as if they were actually there, without having to physically travel to the location.

11. Augmented Reality (AR) Videos

Augmented Reality videos are playing an ever growing role in the area of educational or instructional videos as they allow the user to see additional information overlaid on top of the main subject of the video.

12. Personalized Messages

Personalized message videos create a more intimate connection with viewers, allowing them to feel special because of the one-on-one nature of the video.

As you go through the list above, think about what you are trying to accomplish with your video, and then choose the type best suited to help you achieve your goal.

Posted on Leave a comment

Free Targeted Traffic Made Easy!

You have built your website and boy are you proud! Surely you have done the hard part and now it is just a matter of sitting back and waiting for all the eager customers to come calling? If only it was that simple!

You have done some research and found plenty of ways to pay for traffic, but that wasn’t part of the plan.

It would be great to be able to get traffic to your site without
emptying your savings account wouldn’t it?

Check out 30 Day Traffic Flow here

So, you try one or two free methods of getting traffic to your site but find that either they don’t work well enough or you weren’t exactly sure how to use them.

Wouldn’t it be great to have a system which allowed you to access numerous traffic getting methods and to be able to keep track of all your traffic so you can see at a glance what is working and what is not?

Such a system has been designed by Dave Whitworth and John Thornhill and it is called the 30 Day Traffic Flow.

Check out 30 Day Traffic Flow here

It is a system that uses a computer program that anyone can use with free resources.

A system that when followed will give you a steady flow of traffic that will turn into a flood.

If you are sick of all those programs promising thousands of visitors to your site and you are not afraid of a little work then why not check out the 30 Day Traffic Flow….

Check out 30 Day Traffic Flow here

Thanks for Reading


Posted on Leave a comment

The 4 Habits of Highly Effective Video Marketers

Habits are how we behave in various situations.  If you change your behavior, you will change your results.  This is a fact that you can take to the bank. 

Because when you change your behavior, you change the way you think, and how you perceive your situation, as well as the options you recognize as being available to you.

In general, others don’t care how you feel, or what you say, they mainly care how you behave, because that is what truly matters.  Your behavior is what you will ultimately be judged on.

That’s why, if you are even the least bit unhappy with your results and outcomes, then you MUST change your behaviors and habits in order to experience different results and outcomes.  Like the old saying goes, “Keep doin’ what you’ve been doin’, and you’ll keep getting’ what you’ve been gettin’.”

As a video marketer, you know that video converts better than any other medium.  This is not opinion or speculation, it’s a fact.  So why aren’t you killing it right now with your video marketing?  Well, it all boils down to your habits and behaviors.

The good news is that habits and behaviors can be changed, and it’s not that difficult.  Remember, change your habits, change your results.

Here are the 4 habits of highly effective and successful video marketers.

Habit # 1: They reverse engineer their competitors

The first thing you’ll notice about highly effective video marketers, is that they don’t try to reinvent the wheel.  They discover what is already working and they mimic it.  You don’t want to be a trail blazer in your marketing, you want to stick to proven, effective principals that are already producing results in your niche and put your own branding twist on them.

Habit #2: They constantly test

Successful video marketers don’t believe in a “one size fits” all approach to marketing.  They know that trends change, and people react to different approaches at different times, so they are always trying out new approaches and techniques in order to keep pace with what their audience desires.

They may stick with an effective approach for a while, but only for as long as it’s converting viewers into customers.  Once the conversions stop or slow down to a crawl, then they jump in and mix things up by trying something different. 

They consistently test new approaches to find what’s working at that particular time in their niche.

Habit #3: They constantly scale up their operations

They are not satisfied with just one video that producing revenue.  They understand that if one video can be successful, then many videos can increase their success exponentially.

It’s just as easy to make $10,000 as it is to make $1,000 if you scale appropriately.

Habit #4: They focus on conversions

It’s not enough to have thousands of views on your video, that is worthless if the video doesn’t convert viewers into buyers.

It doesn’t matter how many people view your videos.  It doesn’t matter how many viewers click through to your sales page.  The only thing that matters is how much money shows up in your bank account at the end of the day.

Highly effective video marketers are focused on conversion from the very beginning, even before they sit down to outline a script for their video.

If you want to be successful as a video marketer, you MUST adopt these 4 habits, or you’re destined to repeat the mistakes of so many others in this space.

The only sure-fire way to fail is to quit, however, doesn’t it make sense to move forward with the appropriate knowledge and guidance that is based on success in video marketing, so that you can pattern your behavior in such a way as to duplicate that success?

If you would like to dive into this a little deeper and gain the skills and knowledge necessary to really succeed in video marketing, then click on the link below for our special offer.

Posted on Leave a comment

Why Do Most Marketing Videos Suck?

Let’s be honest, a lot of the marketing videos you’ll find on sites like YouTube are really, really bad.

It’s no surprise that they get dismal view numbers or bad comments.  What’s going on?  Why do so many marketing videos suck?  Why do most video marketers fail so miserably?

It doesn’t take long to recognize some emerging patterns when you watch enough of these horribly ineffective videos (not an exercise that I would recommend).

Here are some of the patterns I have observed.

Mass Quantity

It appears that many of the videos were all created using the same cookie cutter template, that was repeated and only slightly changed over and over again.  The same script, very similar graphics, the same ineffective copy…worthless.

No Presence

Another feature I observed is that the videos didn’t create any sort of presence in the mind of the viewer.

Some of these videos appear as though a lot of time and money went into creating them, but the video itself didn’t convey any sort of brand recognition or authority.

Doesn’t Fit a Niche

Another issue I observed about these failing videos is that they were to broad in scope.  They didn’t narrow down to a specific segment within the niche they were supposedly targeting, and so they missed the mark of attracting the right targeted audience.

Niche is everything with video marketing, and these videos either failed to target the right niche or didn’t represent their niche appropriately.

They Don’t Build Brands

The final observation about why many of these videos suck is that they don’t even bother to create a brand.  They just present dull, generic information without targeting the right niche or audience or representing their product or brand in an effective way.

You have to build your brand in your video marketing, otherwise you’re just wasting your time and money.  If you’re serious about getting great results from your video marketing efforts, then you have to approach it with the right purpose and specific focus.

If you’re ready to become even more effective with your video marketing efforts, then check out our special offer below and get started today and make compelling, high converting marketing videos that don’t suck.

Posted on Leave a comment

Get This Wrong and Your Marketing Videos will Crash and Burn

Here’s the truth about video marketing.  If your script sucks, so will your video, and you will lose the game.

It doesn’t matter how clean and awesome your video looks, if your message is unclear, if you don’t build brand, if you don’t represent your niche properly, you video marketing efforts will fail miserably.

Actually creating the video itself is not the difficult part.  The challenge is developing a script that is engaging and compels the viewer to take action.

Creating a powerful script is not easy, if it were, then all video marketers would be living like kings, just raking in the money and enjoying a life of luxury.  But that’s not the case.  Most video marketers drop the ball in this area and that’s why their video efforts fail.

So, what are the hallmark characteristics of a solid and compelling video marketing script?

Overall, your video must be focused on conversions, that is, converting viewers into buying customers.  You can accomplish this by adopting the following characteristics in your video marketing efforts.

Your Video Must Speak Plainly

“Don’t use a five-dollar word when a fifty-cent word will do.” ~ Mark Twain

If you make your viewers feel dumb, or talked down to, you lose.  Your video script should be written as though you are speaking to a close friend, using plain everyday language and vocabulary.

If you use too many “big words” or “Tech Speak” then your viewer will feel like you’re trying to hide something.  Your language should present you as someone who is approachable and caring.

Don’t beat around the bush

Get to the point quickly.  Studies show that you only have a few seconds to capture a viewers attention, otherwise they will click away and watch something else, and you lose again.

Tell stories with your videos.  Start with a bold promise or present a problem and hint at the solution.  This will peak your viewers interested and compel them to continue watching.

If you draw things out too long, your viewer will lose interested and move on.  Don’t waste the viewers time.  Get to the point quickly and make sure it satisfies a need or desire that you viewer is interested in.

Pack a lot of emotion into your videos

People buy on emotion and rationalize on facts. 

Your videos should stir up some uncomfortable emotions in your viewers and then present them with the promise of a solution.

Whether you present the material yourself, or hire a voice over artist, make sure that there are variations in your tone, pitch and timbre, to create highs and lows in emotional fluctuations within the viewers mind.

Make sure your script has an emotional call to action

 After you have picked at the emotional scare for a while, present the viewer with some relief by taking action on your offer.

Don’t leave the viewer hanging, and don’t leave them to figure out for themselves what to do next.  Give clear, concise directions on what action they should take immediately, or you will have wasted all of your time and effort.

Everyone’s favorite radio station is WIIFM (What’s in it for me).  What will they get when they take action on your offer?  Will they save money?  Is the product going to last longer?  Is the product easier to user?  Is the service more effective at a more economical price?

You have to think in terms of benefits, not features.  As the saying goes, “Sell the SIZZLE, not the Steak.”

If you get your script wrong, then all of your efforts will be for naught, and your video marketing efforts will crash and burn.

Posted on Leave a comment

How to Craft Video Calls to Action that Really Work!

Over the years I have watched thousands of marketing videos.  I found many of them entertaining and compelling, and they told great stories.

A lot of them had humorous elements or taught me something new or interesting, or provided some needed insight.

I developed a lot of new skills from these videos, but very few of them compelled me to actually buy something or sign up for their offer.

It’s not that the video marketers behind these videos didn’t want to get me to take action, they must certainly did, and they produced high quality, educational videos in an attempt to do so.

Where did they fail?  Why didn’t they compel me to take action?  What elements were missing, that would have pushed me into taking the next step?

What was missing was something was one of the most important lessons that I, as a video marketer myself, had to learn.

It’s not enough to create a slick video that says the right things and conveys the right emotions, if it doesn’t include an effective call to action, then you’re just wasting your time.

It’s like you get the viewer all worked up and excited about finally discovering a solution to their problem, but you don’t get around to actually presenting them with directions on how to actually engage with you.  Talk about taking them right to the edge of satisfaction, and then dropping the ball.

Unfortunately, most videos make this mistake, even the really polished ones.

Here are the steps you need to take to create video calls to action that really work.

  • Start out with a case study.

The human brain thinks in the form of stories and metaphors.  There’s a lot of information in the world, and the best way to communicate this information is through stories and creating mental images.

As adults, we identify and associate new information based on what we already know, and what benefits we perceive from this new data.  Your video must present things in a way that is recognizable by the viewer and engages them visually and emotionally.

This is where personal stories and anecdotes work the best.

You can talk until you’re blue in the face about facts and features, but people are more likely to listen to you if you tell them a story that they can relate to their own personal experiences.

stories that provide social proof that someone actually took action and applied the solution you’re presenting and achieved the desired outcome will be far more compelling than mere facts and figures.

  • Compare and Contrast

Present the options that are available to the viewer, and demonstrate how they fall short of the goal, and how your product or service will succeed.

You see, the viewer has a problem they want to resolve, that problem can be identified and distilled through a story.  The solution can be presented in the form of benefits to the viewer, which should be spelled out very clearly, so the viewer can easily identify them.

Discuss the competitor’s solution, and find the holes in it, that your product or service will fill.

  • Present your solution as the saving grace

Once you have demonstrated how many of the solutions out there simply fall flat, now it’s time to present your solution, clearly highlighting where your solution fills in the gaps that the other solutions don’t.

  • Create an emotional hook

One you have everything lined up, create an emotion hook.  Talk about the positive outcomes and benefits the viewer will receive from your solution, and how they will miss out if they don’t take advantage of your offer.

“Wouldn’t you like to achieve all of your goals and dreams today, instead of continuing to struggle as you have?”

Remember, people buy on emotion, and the strongest emotions are those that come from gaining pleasure or avoiding pain.

  • Create a sense of emotional urgency

People hate to miss out, or lose, so by creating a sense of urgency with a limited quantity of product or time, you can compel the viewer to take action quickly.

  • Present a clear call to action

Now is not the time to be vague or clever.  Your call to action should be clear, concise and immediate.  “Act Now”, “Buy Today”, “Get Instant Access” and then provide them with the easiest way possible to act on your call.