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Types of Marketing Videos

The very first step you should consider before filming your video is to determine what type of video you want to create.  Below is a list of 12 video types and when to use them.

1. Demo Videos

As the name implies, a Demo Video is a video that demonstrates how your product works, this could be an unboxing video, a walkthrough video of the various features and functionality, or a performance review video to test out and discuss the results of a products use.

2. Brand Videos

Brand Videos are used to showcase a company’s vision or mission, as well as its products and services.  These videos are typically part of a much larger advertising campaign.  The goal is to build market awareness and name recognition for the company that produces the video.

3. Event Videos

An event video is basically a promotional video, presenting the highlights of a sponsored event, or interviews of participants in the form of video testimonials.

 4. Expert Interviews

These videos capitalize on someone’s authority in a particular industry or niche and can be used as an educational platform or for promotional purposes, lending credibility to a product or service.

5. Educational or How-To Videos

These videos are designed to train or educate the viewer.  Providing expert walkthroughs and explanations of techniques and processes that the viewer wishes to learn and master.

6. Explainer Videos

An Explainer Video is basically a short form sales presentation, designed to help the audience understand the product or offer and why they should consider investing in it.

7. Animated Videos

These videos are great for helping the viewer grasp difficult concepts that are not easily explained using words alone.

8. Case Study and Customer Testimonial Videos

These videos are used to provide social proof about the validity and value of a product or service offering.

9. Live Videos

Live videos are great for creating a connection with the viewer as they are able to participate in real time with the presentation.

10. 360° & Virtual Reality (VR) Videos

These videos have gained popularity in the real estate market as it allows viewers to get the sense of walking through a property as if they were actually there, without having to physically travel to the location.

11. Augmented Reality (AR) Videos

Augmented Reality videos are playing an ever growing role in the area of educational or instructional videos as they allow the user to see additional information overlaid on top of the main subject of the video.

12. Personalized Messages

Personalized message videos create a more intimate connection with viewers, allowing them to feel special because of the one-on-one nature of the video.

As you go through the list above, think about what you are trying to accomplish with your video, and then choose the type best suited to help you achieve your goal.

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The 4 Habits of Highly Effective Video Marketers

Habits are how we behave in various situations.  If you change your behavior, you will change your results.  This is a fact that you can take to the bank. 

Because when you change your behavior, you change the way you think, and how you perceive your situation, as well as the options you recognize as being available to you.

In general, others don’t care how you feel, or what you say, they mainly care how you behave, because that is what truly matters.  Your behavior is what you will ultimately be judged on.

That’s why, if you are even the least bit unhappy with your results and outcomes, then you MUST change your behaviors and habits in order to experience different results and outcomes.  Like the old saying goes, “Keep doin’ what you’ve been doin’, and you’ll keep getting’ what you’ve been gettin’.”

As a video marketer, you know that video converts better than any other medium.  This is not opinion or speculation, it’s a fact.  So why aren’t you killing it right now with your video marketing?  Well, it all boils down to your habits and behaviors.

The good news is that habits and behaviors can be changed, and it’s not that difficult.  Remember, change your habits, change your results.

Here are the 4 habits of highly effective and successful video marketers.

Habit # 1: They reverse engineer their competitors

The first thing you’ll notice about highly effective video marketers, is that they don’t try to reinvent the wheel.  They discover what is already working and they mimic it.  You don’t want to be a trail blazer in your marketing, you want to stick to proven, effective principals that are already producing results in your niche and put your own branding twist on them.

Habit #2: They constantly test

Successful video marketers don’t believe in a “one size fits” all approach to marketing.  They know that trends change, and people react to different approaches at different times, so they are always trying out new approaches and techniques in order to keep pace with what their audience desires.

They may stick with an effective approach for a while, but only for as long as it’s converting viewers into customers.  Once the conversions stop or slow down to a crawl, then they jump in and mix things up by trying something different. 

They consistently test new approaches to find what’s working at that particular time in their niche.

Habit #3: They constantly scale up their operations

They are not satisfied with just one video that producing revenue.  They understand that if one video can be successful, then many videos can increase their success exponentially.

It’s just as easy to make $10,000 as it is to make $1,000 if you scale appropriately.

Habit #4: They focus on conversions

It’s not enough to have thousands of views on your video, that is worthless if the video doesn’t convert viewers into buyers.

It doesn’t matter how many people view your videos.  It doesn’t matter how many viewers click through to your sales page.  The only thing that matters is how much money shows up in your bank account at the end of the day.

Highly effective video marketers are focused on conversion from the very beginning, even before they sit down to outline a script for their video.

If you want to be successful as a video marketer, you MUST adopt these 4 habits, or you’re destined to repeat the mistakes of so many others in this space.

The only sure-fire way to fail is to quit, however, doesn’t it make sense to move forward with the appropriate knowledge and guidance that is based on success in video marketing, so that you can pattern your behavior in such a way as to duplicate that success?

If you would like to dive into this a little deeper and gain the skills and knowledge necessary to really succeed in video marketing, then click on the link below for our special offer.

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Why Do Most Marketing Videos Suck?

Let’s be honest, a lot of the marketing videos you’ll find on sites like YouTube are really, really bad.

It’s no surprise that they get dismal view numbers or bad comments.  What’s going on?  Why do so many marketing videos suck?  Why do most video marketers fail so miserably?

It doesn’t take long to recognize some emerging patterns when you watch enough of these horribly ineffective videos (not an exercise that I would recommend).

Here are some of the patterns I have observed.

Mass Quantity

It appears that many of the videos were all created using the same cookie cutter template, that was repeated and only slightly changed over and over again.  The same script, very similar graphics, the same ineffective copy…worthless.

No Presence

Another feature I observed is that the videos didn’t create any sort of presence in the mind of the viewer.

Some of these videos appear as though a lot of time and money went into creating them, but the video itself didn’t convey any sort of brand recognition or authority.

Doesn’t Fit a Niche

Another issue I observed about these failing videos is that they were to broad in scope.  They didn’t narrow down to a specific segment within the niche they were supposedly targeting, and so they missed the mark of attracting the right targeted audience.

Niche is everything with video marketing, and these videos either failed to target the right niche or didn’t represent their niche appropriately.

They Don’t Build Brands

The final observation about why many of these videos suck is that they don’t even bother to create a brand.  They just present dull, generic information without targeting the right niche or audience or representing their product or brand in an effective way.

You have to build your brand in your video marketing, otherwise you’re just wasting your time and money.  If you’re serious about getting great results from your video marketing efforts, then you have to approach it with the right purpose and specific focus.

If you’re ready to become even more effective with your video marketing efforts, then check out our special offer below and get started today and make compelling, high converting marketing videos that don’t suck.

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Get This Wrong and Your Marketing Videos will Crash and Burn

Here’s the truth about video marketing.  If your script sucks, so will your video, and you will lose the game.

It doesn’t matter how clean and awesome your video looks, if your message is unclear, if you don’t build brand, if you don’t represent your niche properly, you video marketing efforts will fail miserably.

Actually creating the video itself is not the difficult part.  The challenge is developing a script that is engaging and compels the viewer to take action.

Creating a powerful script is not easy, if it were, then all video marketers would be living like kings, just raking in the money and enjoying a life of luxury.  But that’s not the case.  Most video marketers drop the ball in this area and that’s why their video efforts fail.

So, what are the hallmark characteristics of a solid and compelling video marketing script?

Overall, your video must be focused on conversions, that is, converting viewers into buying customers.  You can accomplish this by adopting the following characteristics in your video marketing efforts.

Your Video Must Speak Plainly

“Don’t use a five-dollar word when a fifty-cent word will do.” ~ Mark Twain

If you make your viewers feel dumb, or talked down to, you lose.  Your video script should be written as though you are speaking to a close friend, using plain everyday language and vocabulary.

If you use too many “big words” or “Tech Speak” then your viewer will feel like you’re trying to hide something.  Your language should present you as someone who is approachable and caring.

Don’t beat around the bush

Get to the point quickly.  Studies show that you only have a few seconds to capture a viewers attention, otherwise they will click away and watch something else, and you lose again.

Tell stories with your videos.  Start with a bold promise or present a problem and hint at the solution.  This will peak your viewers interested and compel them to continue watching.

If you draw things out too long, your viewer will lose interested and move on.  Don’t waste the viewers time.  Get to the point quickly and make sure it satisfies a need or desire that you viewer is interested in.

Pack a lot of emotion into your videos

People buy on emotion and rationalize on facts. 

Your videos should stir up some uncomfortable emotions in your viewers and then present them with the promise of a solution.

Whether you present the material yourself, or hire a voice over artist, make sure that there are variations in your tone, pitch and timbre, to create highs and lows in emotional fluctuations within the viewers mind.

Make sure your script has an emotional call to action

 After you have picked at the emotional scare for a while, present the viewer with some relief by taking action on your offer.

Don’t leave the viewer hanging, and don’t leave them to figure out for themselves what to do next.  Give clear, concise directions on what action they should take immediately, or you will have wasted all of your time and effort.

Everyone’s favorite radio station is WIIFM (What’s in it for me).  What will they get when they take action on your offer?  Will they save money?  Is the product going to last longer?  Is the product easier to user?  Is the service more effective at a more economical price?

You have to think in terms of benefits, not features.  As the saying goes, “Sell the SIZZLE, not the Steak.”

If you get your script wrong, then all of your efforts will be for naught, and your video marketing efforts will crash and burn.

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How to Craft Video Calls to Action that Really Work!

Over the years I have watched thousands of marketing videos.  I found many of them entertaining and compelling, and they told great stories.

A lot of them had humorous elements or taught me something new or interesting, or provided some needed insight.

I developed a lot of new skills from these videos, but very few of them compelled me to actually buy something or sign up for their offer.

It’s not that the video marketers behind these videos didn’t want to get me to take action, they must certainly did, and they produced high quality, educational videos in an attempt to do so.

Where did they fail?  Why didn’t they compel me to take action?  What elements were missing, that would have pushed me into taking the next step?

What was missing was something was one of the most important lessons that I, as a video marketer myself, had to learn.

It’s not enough to create a slick video that says the right things and conveys the right emotions, if it doesn’t include an effective call to action, then you’re just wasting your time.

It’s like you get the viewer all worked up and excited about finally discovering a solution to their problem, but you don’t get around to actually presenting them with directions on how to actually engage with you.  Talk about taking them right to the edge of satisfaction, and then dropping the ball.

Unfortunately, most videos make this mistake, even the really polished ones.

Here are the steps you need to take to create video calls to action that really work.

  • Start out with a case study.

The human brain thinks in the form of stories and metaphors.  There’s a lot of information in the world, and the best way to communicate this information is through stories and creating mental images.

As adults, we identify and associate new information based on what we already know, and what benefits we perceive from this new data.  Your video must present things in a way that is recognizable by the viewer and engages them visually and emotionally.

This is where personal stories and anecdotes work the best.

You can talk until you’re blue in the face about facts and features, but people are more likely to listen to you if you tell them a story that they can relate to their own personal experiences.

stories that provide social proof that someone actually took action and applied the solution you’re presenting and achieved the desired outcome will be far more compelling than mere facts and figures.

  • Compare and Contrast

Present the options that are available to the viewer, and demonstrate how they fall short of the goal, and how your product or service will succeed.

You see, the viewer has a problem they want to resolve, that problem can be identified and distilled through a story.  The solution can be presented in the form of benefits to the viewer, which should be spelled out very clearly, so the viewer can easily identify them.

Discuss the competitor’s solution, and find the holes in it, that your product or service will fill.

  • Present your solution as the saving grace

Once you have demonstrated how many of the solutions out there simply fall flat, now it’s time to present your solution, clearly highlighting where your solution fills in the gaps that the other solutions don’t.

  • Create an emotional hook

One you have everything lined up, create an emotion hook.  Talk about the positive outcomes and benefits the viewer will receive from your solution, and how they will miss out if they don’t take advantage of your offer.

“Wouldn’t you like to achieve all of your goals and dreams today, instead of continuing to struggle as you have?”

Remember, people buy on emotion, and the strongest emotions are those that come from gaining pleasure or avoiding pain.

  • Create a sense of emotional urgency

People hate to miss out, or lose, so by creating a sense of urgency with a limited quantity of product or time, you can compel the viewer to take action quickly.

  • Present a clear call to action

Now is not the time to be vague or clever.  Your call to action should be clear, concise and immediate.  “Act Now”, “Buy Today”, “Get Instant Access” and then provide them with the easiest way possible to act on your call.

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This is the Secret Ingredient of Highly Effective Marketing Videos

How many times have you watched a video online that moved you or motivated you to take action?  I would predict that the number is very low.

Although there is no shortage of interesting and entertaining videos online, the fact that something is entertaining or memorable doesn’t necessarily mean that it will compel you to buy something.

Usually, the videos that you enjoy watching online don’t have any real commercial value or message, they’re just fun to watch.  They don’t promote anything or direct you to take any specific action, they are just for fun.

This is what causes many people to be confused about video marketing.  Many video marketers assume that as long as their videos are memorable or entertaining that is enough to make it effective in selling a product or service.  Even if your video goes viral and is shared by millions of people, there’s no guarantee it will produce any sales for your business.

Don’t engage in magical thinking, the kind that leads you to believe that views and shares equate to dollars and cents.  They do not.

You have to approach your video marketing with clear thinking and a focused intent.  In fact, if you don’t, you could find yourself spending thousands on video marketing, and making no forward progress at all.

Many video marketers are under the misconception that effective marketing videos are cute, memorable, quirky, funny, interesting, weird, fascinating, earth-shattering, insightful or shocking.  But none of these traits do what is necessary, which is put money in your bank account.

Even a poorly created, amateurish video can bring home the bacon, if it possesses the right elements.

Don’t measure your success in shares, likes and retweets, none of these matter in the long run, only conversions will grow your business.

The secret to video marketing success is conversions.

Directly or indirectly, a marketing video must lead to conversions, or it’s a money loser.

Beyond conversions, great video marketing also contributes to developing and building a brand.  When someone watches a great marketing video, they know where the video came from, and they know there is more to come from that source.

Viewers also learn that a well branded source will produce high quality videos in the future, which helps to develop viewer loyalty.

As important as branding and quality are in video marketing, we have to focus on what’s really important in effective video marketing.  I’m talking about PRESENCE.

A highly effective marketing video is chuck full of presence.  You can tell what the brand is and what it stands for.  You know what product or service is being endorsed, and how it speaks to your specific needs. 

A video that conveys presence doesn’t have to be a human speaking into the camera, animated characters can also convey presence when utilized properly.  Presence is a human state of mind where we feel a connection and engagement with the speaker.

Many video marketers overlook the value of presence and believe that as long as they have the right “formula” that conversions will naturally occur, this could be a devastating mistake.

What complicates things even more is that presence is context specific.  Different niches will require different elements to create the appropriate presence for effective video marketing.

However, once you understand your niche and your target market, and you craft your video script and your brand to appropriately speak to that market, your level of success with effective video marketing will increase.

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Do Marketing Videos Have To Explain Stuff?

Many video marketers feel the need to educate and convince viewers in order to demonstrate authority and to build trust and rapport.  And to a certain extent, they are correct.  An effective marketing video should educate the viewer, but not necessarily in the way you might think.

When you think about an “educational” video, do you get an image of Ben Stein standing in front of the classroom shouting “Bueller, Bueller” in a monotoned voice?

Unfortunately, that the risk you take when creating your marketing videos, the risk is that you may go overboard in trying to explain or educate your viewers.  The goal is not to bore the viewer to death, the goal is to stir up some emotions and engage them fully.

It’s good to educate your viewers, but you have to do it in an effective way.  Don’t just ramble on about features and facts, or all of the pros and cons, or advantages and disadvantages. You don’t want to lecture your viewer, you want them to take action and buy your product or service.

The educational aspect of your video needs to be concise and to the point.  Educate only enough to lead to conversions, and no more, otherwise you risk confusing your viewer and scaring them away.

Once you’ve established trust and rapport, you need to shift the focus away from education and towards your product or service.  You need to move to a discussion of all of the solutions that are out there, and break down how they all fall short, and how your solution will work better for your viewer.

Maybe the other solutions are too expensive, or too complicated, or simply miss the mark.  You then demonstrate how your solution overcomes all of these weaknesses in the best possible way.

Line up the worst aspects of the competitors products against the most positive aspects of yours and then direct them to take action by purchasing what you have to offer.

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What Is The Difference Between Regular Videos And Marketing Videos?

I have got a depressing statistic to share with you. The vast majority of videos on YouTube have very little views. We’re talking less than 100. You image taking the time and trouble to shoot a video and then uploading it to YouTube only to get less than hundred views.

I am not talking about somebody shooting a footage of their high school dance party or dance scene from a local play. I’m talking about videos that are intended by marketers to convert their audience members into buyers. I’m talking about intentionally produced, crafted, scripted, and uploaded videos. In fact, a lot of these videos were not cheap. The marketer who uploaded them actually spent money on them. Still, there they are, gathering digital dust, stuck at 100 views or less. One of the main reasons this tragedy happens is because a lot of video marketers are unclear regarding the differences between regular and marketing videos.

A lot of people are thinking that as long as they shoot videos a lot of the benefits of marketing videos will magically happen. They will be able to communicate on a very direct level. They would be able to send all sorts of signals that can convert the viewer. They would be able to present what would otherwise be complicated information in a very direct, personal, and immediate way.

Unfortunately, they produce one video after another and nothing seems to work. It all comes back to this confusion regarding regular videos and marketing videos.

Regular videos are supplemental in nature

Please understand that if you want to make money with your videos you have to know, what they can and cannot do. When you make a regular video, this is essentially video that is content. You’re either explaining stuff, you’re revealing information, or you’re just entertaining the reader. Nothing wrong with that. This is supplemental to your efforts at building a brand. These videos get the reader to feel like they know what you’re about, what your brand is focused on. You might even get the reader to like your brand, but that doesn’t necessarily mean that they trusted enough to buy from it. This is the difference.

You have to remember that to sell anything online you have to walk a person through the KLT process. KLT stands for know-like-trust. For a person to buy, you must first trust you enough to want to buy from you. For them to trust you, they must first like whatever it is you’re offering. They must like your brand enough to trust you. For them to develop a liking to your brand, they must first feel that they know enough about the problem that your brand solution solves. There are many stages to this. There are at least four stages before you get people to rip out their credit cards and buy stuff through an online form.

Regular videos only take care of you on the K and L phases. They do a great job getting the prospect to feel like they know enough about their problems and the likely solutions. Supplemental videos can also do a good job getting the prospect to like a particular approach or particular class of solutions but they don’t go far enough. They don’t take you to the trust stage. This is where marketing videos come in.

Marketing videos build trust

The great thing about video marketing is that you’re able to walk a person through the KLT process within the same video. First, you present the problem. This filters the viewer. If the viewer does not have the problem the video talks about, that the viewer is not going to remain a viewer for long. They are going to close the window and watch another video. The video doesn’t speak to their needs.

The video then presents the general solutions or common solutions to the problem. It sizes up the advantages and disadvantages of the solution. By this point, the viewer would feel a preference for one solution over the other. Effective videos then go to the next step. They present credible and authoritative information in the form of case studies and stories that they get the viewer to trust that the specific solution that they are promoting is the solution they should use. That’s how you get people to buy.

Also marketing videos are written and produced in such a way that they tightly integrate with your other marketing initiatives. This way you can easily share them on Facebook, you can tweet them on Twitter as well as share them on many other platforms. This is the difference between regular videos and marketing videos. Don’t get your wires crossed.

You don’t have to spend a ton of money making one marketing video after another. Highly effective marketing videos take a lot of time or they cost money. Instead, you can produce cheaper regular videos to walk your prospects through the KLT process and then let your single or couple of videos convert them. That’s how you play the game. That’s how you get viewers to trust your solution.

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The Five Hallmarks Of A Truly Effective Video Marketing Script

The heart and soul of marketing video are not the typical belts and whistles that see in such a video. It’s not the diagrams, it’s not the infographics, it’s not the layout, it’s not even the very interesting accents of the voice-over actors. It has nothing to do with that. It definitely has nothing to do with how smooth, flawless, or sharp the images are.

Instead, what makes a video truly effective is its content. I am of course talking about its script. Screw up here and you have just wasted your money on creating a marketing video. That video is not going to do what you think it should do. How can it. It doesn’t have the tools. It doesn’t have the capacity, it doesn’t have the ability because the script is lackluster.

How do you write highly effective script? How do you outsource it? How can you tell whether the video script that have for your marketing video is solid? It will have the following five hallmarks. Ideally you should insist on all five.

Hallmark #1: Plain English. 

There is a reason why really successful politicians speak at the eighth-grade English level. This is quite puzzling to many untrained observers because a lot of these politicians actually have advanced degrees like Juris Doctor or medical doctor and MBA degrees. Why do they speak like eighth graders. Eighth-grade English has very few five-dollar words. Most words are short, easy to understand and very accessible.

This is why politicians and trained speakers speak at this level. It is the lowest common denominator. If you keep it at that level most people would understand. Highly effective video scripts are written in plain English. They don’t try to dazzle or impress the viewer by blasting them with all sorts of jargon terms and acronyms. You come off as somebody who is trying to hide ignorance when you do that. You end up looking like somebody who is trying too hard to impress the viewer.

In fact, if you overdo this and you just blast the viewer with so many long, flowery, or even technical words they might even think you’re pretentious. You might come off as somebody who is trying to be something he or she is not. Plain English enables you to come off as more sincere, authentic, and real.

Hallmark #2: They are short.

Let me tell you, most people do not have the time of day to listen to a long speech. There are better things to do. This is the reason why most people don’t even read online articles. They just scan for keywords. If see the keyboard that they’re looking for, that’s when they slow down and they would read a little bit more of the article. Otherwise, they’re just scanning through. It’s kind of like going through your Facebook feed on your mobile device. You don’t have the time to thoroughly read every link. That’s just not going to happen. You’re too busy for that. The same applies to video. Highly effective marketing videos are short and to the point, but they get the job done.

They tell a very convincing personal story, it communicates a wide range of benefits tied to the solution the video promotes. They do this using many different signals and it operates on many different levels. It operates on an emotional level, logical level as well as a conceptual level. You have to understand that the ability to tell a story quickly enables you to communicate clearly in a very short period of time. You don’t have to give a long speech for that.

Hallmark #3: Easy to vocally emote.

Well-written video marketing scripts are very easy to vocally act out. You just need to read a word and read the next word that follows it in the sentence to instantly know that you have to either raise your voice a little bit, sound concerned, sound suspicious, sound excited, and a hundred other emotional signals you can send with your voice.

Great scripts are very clear as to the kind of emotional twists and turns they demand. Bad scripts make you sound like you’re just reading off a TelePrompTer or you’re just reading a book. It’s dull, lifeless, and very generic. You run the risk of sounding like some sort of robot.

Hallmark #4: Effective scripts mention case studies or stories.

If you are able to tell a story you, will be able to connect with people on a very personal note. I have yet to see a person who is convinced by just raw data. You have to at least present that data into a form people can engage with. This form is called a story. Believe it or not, people use the story form to make sense of the world. You should do the same with your marketing videos. By including a case study or tool, in the video, you make it clear to the prospect that you’re not just making stuff, but there is some hard science or hard numbers behind the claims of benefits the video is talking about.

Hallmark #5: Emotional call to action.

Highly effective video marketing scripts tie the benefit the prospect would get from buying a product with the call to action. Effective scripts don’t just say click the order button or click subscribe now. Instead, they talk about the benefit and tying it to that action. For example, the script would say gain the confidence you felt you’ve lost by losing the spare tire around your midsection. Take action today. Isn’t that much better than just saying click here or clicking the link in the description below.

Whether you are writing your own video or having it written by somebody else, make sure the five hallmarks listed above are present in the script. Otherwise, you are just wasting your time.

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Does video marketing have to cost you a lot of money?

The main reason many entrepreneurs and companies don’t jump into video marketing is because of the fear of cost.  It’s not that they don’t appreciate the power of video to convey information and to move prospects to buy.  In fact, marketing experts will all agree that video marketing brings a lot of value to the table.  No one will argue with this fact.  The disagreements start around misconceptions regarding the cost of video marketing.  They see the benefits but are unclear if the cost is justified.

Many video marketing attempts fail the first time around

What really clouds the picture around video marketing is that, like with anything you try the first time, if you don’t have a blueprint or plan, your likelihood to fail is very high.  This is true not only for video marketing, but across the board with other new endeavors as well.

When people blindly jump into something new because they are all excited about it, but they lack any training, coaching or guidance, they will often make rookie mistakes that cost time and money.  However, that doesn’t need to be the case here.

With the proper training, coaching, and blueprint, video marketing can be fun, easy and very cost effective.  Your videos don’t have to look raw and amateurish.  With the proper guidance, you can be creating professional, effective videos in a very short period.

So, you see, it’s not really an issue of cost but rather an issue of information and education.  With the right information, education and guidance, you can produce powerful videos right out of the gate.

There’s more than one way to solve the video marketing problem

One of the reasons for the misconception that video marketing costs a lot of money, is that may people are under the delusion that they have to produce Hollywood Blockbuster style videos, with lots of production overhead.  This simply is not the case.  In fact, many niche markets respond very highly to basic, straight forward videos.  You just have to know your niche.  The better you know your audience, the more powerful your videos will be.

There are many tools available to use

In todays modern video marketing space, you don’t need to invest in expensive cameras and software.  In reality, you can shoot high quality, professional videos with nothing more than your smart phone, thereby drastically reducing your overall cost.

Also, there are free and low-cost software options available to use.  Free packages like MovieMaker on the Microsoft Platform, or iMovie on the Mac are included in the operating system at no additional cost and provide you with basic, but effective video editing options.  You can buy more feature rich programs like ScreenFlow for the Mac and Camtasia for the PC for around $100, when you’re ready to kick things up a notch.

So, you see, you can crank out high quality videos for your marketing, armed with nothing more than your smart phone and a computer, using free or low-cost software.  All you need now is some guidance on how to approach video marketing in today’s modern world.

Below is a link to a special offer on a course that will get you started learning about Modern Video Marketing. 

Click the link below for more details.