The main reason many entrepreneurs and companies don’t jump into video marketing is because of the fear of cost. It’s not that they don’t appreciate the power of video to convey information and to move prospects to buy. In fact, marketing experts will all agree that video marketing brings a lot of value to the table. No one will argue with this fact. The disagreements start around misconceptions regarding the cost of video marketing. They see the benefits but are unclear if the cost is justified.
Many video marketing attempts fail the first time around
What really clouds the picture around video marketing is that, like with anything you try the first time, if you don’t have a blueprint or plan, your likelihood to fail is very high. This is true not only for video marketing, but across the board with other new endeavors as well.
When people blindly jump into something new because they are all excited about it, but they lack any training, coaching or guidance, they will often make rookie mistakes that cost time and money. However, that doesn’t need to be the case here.
With the proper training, coaching, and blueprint, video marketing can be fun, easy and very cost effective. Your videos don’t have to look raw and amateurish. With the proper guidance, you can be creating professional, effective videos in a very short period.
So, you see, it’s not really an issue of cost but rather an issue of information and education. With the right information, education and guidance, you can produce powerful videos right out of the gate.
There’s more than one way to solve the video marketing problem
One of the reasons for the misconception that video marketing costs a lot of money, is that may people are under the delusion that they have to produce Hollywood Blockbuster style videos, with lots of production overhead. This simply is not the case. In fact, many niche markets respond very highly to basic, straight forward videos. You just have to know your niche. The better you know your audience, the more powerful your videos will be.
There are many tools available to use
In todays modern video marketing space, you don’t need to invest in expensive cameras and software. In reality, you can shoot high quality, professional videos with nothing more than your smart phone, thereby drastically reducing your overall cost.
Also, there are free and low-cost software options available to use. Free packages like MovieMaker on the Microsoft Platform, or iMovie on the Mac are included in the operating system at no additional cost and provide you with basic, but effective video editing options. You can buy more feature rich programs like ScreenFlow for the Mac and Camtasia for the PC for around $100, when you’re ready to kick things up a notch.
So, you see, you can crank out high quality videos for your marketing, armed with nothing more than your smart phone and a computer, using free or low-cost software. All you need now is some guidance on how to approach video marketing in today’s modern world.
Below is a link to a special offer on a course that will get you started learning about Modern Video Marketing.
Click the link below for more details.