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Types of Marketing Videos

The very first step you should consider before filming your video is to determine what type of video you want to create.  Below is a list of 12 video types and when to use them.

1. Demo Videos

As the name implies, a Demo Video is a video that demonstrates how your product works, this could be an unboxing video, a walkthrough video of the various features and functionality, or a performance review video to test out and discuss the results of a products use.

2. Brand Videos

Brand Videos are used to showcase a company’s vision or mission, as well as its products and services.  These videos are typically part of a much larger advertising campaign.  The goal is to build market awareness and name recognition for the company that produces the video.

3. Event Videos

An event video is basically a promotional video, presenting the highlights of a sponsored event, or interviews of participants in the form of video testimonials.

 4. Expert Interviews

These videos capitalize on someone’s authority in a particular industry or niche and can be used as an educational platform or for promotional purposes, lending credibility to a product or service.

5. Educational or How-To Videos

These videos are designed to train or educate the viewer.  Providing expert walkthroughs and explanations of techniques and processes that the viewer wishes to learn and master.

6. Explainer Videos

An Explainer Video is basically a short form sales presentation, designed to help the audience understand the product or offer and why they should consider investing in it.

7. Animated Videos

These videos are great for helping the viewer grasp difficult concepts that are not easily explained using words alone.

8. Case Study and Customer Testimonial Videos

These videos are used to provide social proof about the validity and value of a product or service offering.

9. Live Videos

Live videos are great for creating a connection with the viewer as they are able to participate in real time with the presentation.

10. 360° & Virtual Reality (VR) Videos

These videos have gained popularity in the real estate market as it allows viewers to get the sense of walking through a property as if they were actually there, without having to physically travel to the location.

11. Augmented Reality (AR) Videos

Augmented Reality videos are playing an ever growing role in the area of educational or instructional videos as they allow the user to see additional information overlaid on top of the main subject of the video.

12. Personalized Messages

Personalized message videos create a more intimate connection with viewers, allowing them to feel special because of the one-on-one nature of the video.

As you go through the list above, think about what you are trying to accomplish with your video, and then choose the type best suited to help you achieve your goal.

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